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Hey legends,
Let’s be honest for a second — Meta ads are starting to feel like paying rent on your own customers.
Costs go up. Results go down. Budgets get eaten alive. And somehow… you end up boosting posts you’re not even proud of.
So here’s the move smart founders are quietly making:
📺 Try Roku Ads. Yes, seriously.
Roku has become one of the most underrated ad platforms of 2025:
Cheaper CPMs than Meta
Insane targeting (household income, interests, location, device type)
Your ad shows up on actual TVs — not sandwiched between cat memes
Less competition = more attention for your brand
And the best part?
Founders are seeing Meta-level performance… at half the cost.
This isn’t about leaving Meta entirely — it’s about escaping the “Meta Tax” and giving your budget a channel that actually respects you.
If you’re tired of being ripped off, try a Roku test campaign this week.
$50–$100 is enough to see if it clicks.
Worst case: you learn something.
Best case: you just unlocked your next profitable acquisition channel.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Catch you next week,
— The Hustle Stack