In partnership with
Hey legends,
Let’s be honest for a second — Meta ads are starting to feel like paying rent on your own customers.
Costs go up. Results go down. Budgets get eaten alive. And somehow… you end up boosting posts you’re not even proud of.
So here’s the move smart founders are quietly making:
📺 Try Roku Ads. Yes, seriously.
Roku has become one of the most underrated ad platforms of 2025:
Cheaper CPMs than Meta
Insane targeting (household income, interests, location, device type)
Your ad shows up on actual TVs — not sandwiched between cat memes
Less competition = more attention for your brand
And the best part?
Founders are seeing Meta-level performance… at half the cost.
This isn’t about leaving Meta entirely — it’s about escaping the “Meta Tax” and giving your budget a channel that actually respects you.
If you’re tired of being ripped off, try a Roku test campaign this week.
$50–$100 is enough to see if it clicks.
Worst case: you learn something.
Best case: you just unlocked your next profitable acquisition channel.
Find customers on Roku this holiday season
Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Catch you next week,
— The Hustle Stack